kpop fans demographics kpop fans demographics

First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. However, EXO was shown to have the highest percentage of males (9.3%). As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. They have no real life knowledge so they just believe and go hard for anything. Access to this and all other statistics on 80,000 topics from, Show sources information Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Register in seconds and access exclusive features. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. In the past week, they sawover 24million, more than 14,000 times what's expected. February 14, 2022. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Statista. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. (February 25, 2020). We also offer combined rates with MusicThinkTank. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. just 24% belonged to that demographic when tickets to the Map of . This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. 4. aespa i can't read korean Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. 1. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. One of the administrators behindthe BTS on Billboard! Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? As a Premium user you get access to background information and details about the release of this statistic. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. Like to Laugh. You may opt-out by. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. You only have access to basic statistics. account. K-pop has always been associated with complex videos and memorable visuals. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. You can also find the Tableau Public visualization dashboard Ive created to support this article. Business opportunities soon followed. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. The ideal entry-level account for individual users. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. However, the popularity of the kpop genre is that as been spreading across the nation. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. [Price List], 5 Steps For Sending The Perfect Demo Submission. The K-Pop wave has been well documented in the United States. to incorporate the statistic into your presentation at any time. Here for the Music. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. (2022). -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." The K-Pop wave has been well documented in the United States. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. As for students, it is dominated by age ranging from 15 to 20 years old. . account, CJ, says that there is a team of seven people who run the BTS on Billboard! Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. [Online]. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. You must be a member in order to leave a comment. In Korea, Kpop (both male and female groups) are largely made up of female fans. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. Mamamoo arent on that list, but I know they have more female listeners too. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. The money is mostly obtained from parents or working part-time jobs. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Fans recently crowdfunded around 3 million baht (around $95,000) to . We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Statista. We at Brandwatch love data, K-pop, and we definitely love BTS. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . A paid subscription is required for full access. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! The industrys significant growth also leads to the significant growth of a number of fans all around the world. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Uncover where K-Pop has made its mark globally and where its biggest audience lies. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Finally, heres come the end of this writing. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. From new album releases to concert coverage, our site has it all. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Check out our five best free-to-play Kpop games made especially for KPop fans. 10.14.20. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). 7) when looking at Instagram Followers. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. statistic alerts) please log in with your personal account. Please create an employee account to be able to mark statistics as favorites. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Success! Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. 75 1 Halaman Selanjutnya. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? . To use individual functions (e.g., mark statistics as favourites, set The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. (2020). Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Following the US, there are 31 respondents from Europe and 28 from Canada. Other East Asian countries have a somewhat misleading representation within this data. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Discover the latest in K-pop music, news, and culture at KPOPSource.com. K-Pop itself has been crafted with the goal of accessibility in mind. This statistic is not included in your account. Learn more about how Statista can support your business. As the K-pop fandom's political organization becomes even more mainstream,. Japan, the second largest music market after the United States, has a massive K-Pop following. This is a short 5-question survey about the demographics of members of the K- Pop fandom. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Culture Queen. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Get full access to all features within our Business Solutions. Of course, there were a. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. (Photo by Jordan Strauss/Invision/AP). For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. As a Premium user you get access to background information and details about the release of this statistic. This is unsurprising given its large multi-cultural population. You can find all of the codes I used in this project here. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Top North and South American Cities for K-Pop. In, Korean Foundation for International Cultural Exchange. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. K-pop acts take up the three top spots on Billboard's Social 50 Chart. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. (Fans voted by tweeting the hashtag #BTSBBMAs. However, Africa is completely ignored in the discussion. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Please do not hesitate to contact me. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. That is about 15,000 more than expected for an artist with her 85 million followers. We believe this is somethingthat should be reflected on the charts.". Various kinds of merch can be found in the form of light sticks to an album. Original question: "How popular is K-pop in your country at the moment? The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Engagement performance compares an artist's performance to other artists who have the same reach. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. It isn't just BTS fans who are this passionate. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Currently, you are using a shared account. Vivid Seats. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). K-pop fan activism within the BLM movement emerges from this broader history. This is a BETA experience. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. There are also historical and economic ties with the region. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Create an account on our community. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. What do you want to do? 3. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums.