[22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) Germany EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Strategic management Future expansion 12 Total revenue ( million) 2,362.8 1,797.2 31.5%. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Its theory might affect the perception of air travel with the vision of building a customer focused brand. EasyJet | Company Overview & News - Forbes 10. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. There is two different types of stake holders these are internal and external. Business Model Analysis 1.Introduction Income statement [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. The second "downstream" batch consists of both those who . They have the interests in the activities of an organization and can be divided into internal and external stakeholders. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Easyjet offers a reliable, on-time travel service with value-added features. Emissions trading Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Practical Legal Skills R. Hyams, S. Campbell. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Airlines join forces, urge courts to safeguard the future of Schiphol Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. for only $11.00 $9.35/page. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. London Southend Owners Explore Airport Sale - Airways Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. 4.2.2 BIBLIOGRAPHY [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. But its time that we took responsibility for the effect flying has on the environment. 3.7.2 Managing, Premium M1- Assess the relationship and communication with stakeholders of two 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 It is more suitable for students and ordinary income people. 2008 2007 Change. It does not store any personal data. But opting out of some of these cookies may affect your browsing experience. Creating a corporate culture implementing educating programs.Stelios, Premium It was a shaky start but one that would grow into a stable foundation. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). In April 1998 EasyJet went online. Many companies are now using websites to communicate with stakeholders. Ryanair Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. [16] They later closed three of their bases. Lorem ipsum dolor sit amet, consectetur. What we do. Southwest Airlines [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. who are the stakeholders of easyjet - digitalexpertzone.com EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium Identifying all of a firms stakeholders can be a daunting task. EasyJet derives the most from the perceived quality. Stakeholder analysis The 10 Types of Stakeholders That You Meet in Business 3.1.5 Credit terms 5 The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Stock market A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Low-cost carrier Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Most EasyJet Topics to Write about. Stakeholder analysis The cookie is used to store the user consent for the cookies in the category "Other. May / 15 2013. Simple & Easy EasyJet Titles. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. The airline's monthly inflight magazine is called The Traveller. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. The owner of the business can be role models for the employees. EasyJet has a unique geographical location because it was born in England. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. EasyJet Company: Strategic Capabilities | Free Essay Example TABLE CONTENT They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Necessary cookies are absolutely essential for the website to function properly. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Which two stakeholders will this cause conflict between? [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. EasyJet company 1 The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Strategic management Here is a useful summary: The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Better Essays. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. The marketing decisions of the industry are to an extent based on political decisions. Stakeholder Main Interests, Premium EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium A stakeholder is someone who holds and interest in the company. Generally Accepted Accounting Principles. Stakeholder Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. easyJet's Strengths. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. Direct or indirect. These cookies will be stored in your browser only with your consent. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. A Brutally Honest easyJet Review [Read Before You Book!] - Happy to Wander [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). In addition, Marketing Analysis of easyJet 3.5.2 Boarding the plane 10 It has 29 bases across Europe, the largest being Gatwick. Airline, INTRODUCTIONS 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. We are a low-cost European point-to-point airline. . Airline, Stakeholders Introduction 3 [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. but lacking of traditional service. Sociocultural impacts 7 EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.