forced diversity in advertising forced diversity in advertising

I was never this way before but Im tired of turning on my TV or streaming service and wondering if Im watching a channel from Nigeria. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. As a race, were actually the minority of the world, I wonder how many people know this. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. This is brand suicide. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. 1. As a former marketing communications professional I had enough trouble stomaching the advertising industrys dogmatism even 10 years ago. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. Just rather the observations of someone that knows more about marketing than most people. (Thats why he founded Jeremys Razors as an alternative to Harrys when that company pulled its advertising from The Daily Wire after a social media influencer with two followers complained about an on-air discussion about gender dysphoria.) But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). But plenty of great players who were also well loved have had a final match prior to retirement. Some people actually realize advertising is, and always has been, bullshit anyway. Theyre starting to wonder if pushing all of these agendas might just be costing them money. Anything goes now.save for Christmas that is. The BLM movement really made an impact on the American psyche. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. Get woke, go broke appears to be ramping up as the culture war boils over. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. Thank you! But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. Hispanics and Asians are not as vocal about their grievances. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? We will never be rid of it. A man can identify as a woman all he wants, but hell still need a prostate exam around age 40. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. Their leagues are 75% black wheres the diversity on their sports.Really now. That is rare in RL. When relationship of ANY type is broken, it requires both parties to take some level of personal responsibility to make amends that genuinely last. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. When exactly does a human thing become a black or white thing? Spot on Cranky! Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. One of the best ways to portray diversity in your marketing is to use real customers and real stories. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! The other problem is that all of these ads showing black people arent really representative of black people at all. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. The original tweet: The NHL is proud to support this past weekends Team Trans Draft Tournament in Middleton, Wisconsin. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. Actually, I was being a bit sarcastic. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? Ive been retired for 9 months now and I have been watching a lot of TV lately. Boy.. America lost its spine. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. 5. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? And therefore will feel comfortable buying products from companies that support diversity. blacks commit hate crimes at twice the rate Its really amazing how poorly these companies treat their customers and potential customers, especially compared to a brand like Chewy that works so hard to deliver positive experiences. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Another observation I neglected to mention in my last post. Shame on you, advertising professionals. We see you. Im getting sick of TV in general. But, as with most things, acceptance is growing as the real world begins to catch up. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. That is the most frustrating part for audiences and movie studios alike. I suggested it as further reading for all. Like, they must feel like theyre totally at the edge of Corporate Americas mind. You know its not right to be white in todays Woke society . I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . I feel that pushing this agenda has given the blacks an over inflated sense of self worthin that instead of taking a productive place in American society it has just emboldened them (blacks) to riot, burn, smash and grab, accost, push people into train tracks, attack people on the street, carjack, murder, and a myriad of other crimes and not be punished for it. While 10% of all new marriages are interracial, only 1% are black/white marriages. Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost https://en.wikipedia.org/wiki/Father Published on February 05, 2021. We are not to pay for the sins of our fathers, and absolutely no one has done more to help lift the black community out of poverty. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? And, guess what? Sorry, Carl, but theres only so much I can pack into one Cranky blog post. These are proven statistics. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. I have a theory: For now, the only thing equitable about all this is how equally insulting it is to everyone. Just dont use the dreaded C (Christmas) word though. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. They need to work with the police and clean up their own communities. Like the fact or not! As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. Not so much. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. I noticed, but never has it been so apparent like it has in the past couple of years. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. I pulled him aside and told him to wait his turn and not go down until theres no kids on it. From there, your marketing will naturally reflect the ethos. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. And lets be succinct here- it isnt the northern border that is the problem. Thank you for the kind words, B.Y. Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? Man, this country is in the toilet now. A digital billboard in Times Square lights. Thats short for a leading man. Its a combination of pandering toward certain races and genders . Many years in fact. Hes worried about missing his bubble bath and pedicure. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. The inclusion of this new character caused the familiar cries of 'forced diversity' to be heard yet again. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. No worries, SL. . Its ridiculous given that white people in my town are the majority, and the majority of the library customers. Feminized males are in. To be honest, I feel more badly for any black people watching this crap. I appreciate you widening the discussion to include the very real and destructive impacts on families and societies. https://en.wikipedia.org/wiki/Man They are trying to do this to push off the negative view of investment houses after the crash. I used to vote Democrat.but now, I would never vote for one again. And this blantant overrepresentation is not limited to TV commercials. I am so tired of this. In Europe they didnt have a problem with a blonde male lead who was strong-looking. I totally agree with everything youve written here . The need to check boxes has destroyed any sense of creativity within our culture. Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. Do you accept these cookies and the processing of personal data involved? However, the. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). Teaching that erotic lust and egoism is the highest achievement of mankind. . They were landed, like me. Pretty dumb, I guess. but theirs are not witty, not cute, w./ nothing endearing. Always appreciate your thoughtful comments. Very clear & accurate message!! Or provide up to five specific focuses on diversity and do a Twitter poll or a poll via social asking peoplereal peoplewhat matters to them. . Diversity in TV advertising has improved in the ensuing years. Id never have imagined youd ever catch me writing a screed such as this. Does that represent the true numbers of passengers or the target for airline passengers? You shouldnt be.). Diversity of All Kinds: What US Advertisers Are Still Missing Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. Id like to blackball every company stuffing this crap down my throat but where would I go. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. They have since spread their bullshit theories throughout the higher echelons of education. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. To me its not a Repub vs Dem or Right vs Left issue. Brad, thank you for your thoughtful comment. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. Life imitates art. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. 15 Ways To Make Your Ad Campaigns More Authentically Diverse - Forbes As a 73 year old white male. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. We are headed in the same direction. Protest, boycott, call, write letters. Gamers Are Getting Upset Over 'Forced Diversity', But This "Straight While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. Alas, the way advertisers misrepresent their audiences insults us all. Walk down a jetway at Hartsfield or any airport. These cookies allow us to improve the sites functionality by tracking usage on this website. Thank you! They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. So why is it that when I watch TV that my family and I are force fed brainwashing adverts that portray diverse mixed race mixed sex mixed anything as the norm! However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. This is classic social engineering via Madison Ave. Just an FYI. I have noticed this myself the last year and is more prevalent the last 6 mos. Tokenism is real. Usually any family consists of a black male, white female and a variety of ethnic children. In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. To a black person, diversity means adding black people. It truly boggles the mind. Personally I dont know of any white people that held a gun to any of their heads and kept them from going to school or getting a job. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. If we targeted blacks, wed cast blacks. Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. are flooded with open borders watering down the natives. Not one person alive in this country today has ever been a slave, or has ever owned a slave. Often he complains about how shows are too woke. Make this madness come to a quick stop. So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. Powerful words, Will. ANA. Diversity in Advertising: A Guide to Inclusion - Maryville Online Good for you for boycotting some of these advertisers. Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. To that end, Tubi is actually a pretty great (and free!) Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. Once in college and law school there were special tutorial programs for every race but white. Overcasting Black folks is simply an effort to keep themselves employed. And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. In an effort to do their civic and moral duty, (along with the brand executives, aka clients) they all decide to help out, and cast Black talent (the actors). Someone should research who is actually creating these ads! READ IT!! Its so insulting to reality. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. I am so sick of this bullshit diversity. I have just about quit watching network television. Black people put the word out to lie on census to keep population % low. Lgbtq is crossing the line. Always use the Golden Rule. Do not hurt others in any way. Thank goodness somebody voiced what I have been thinking for days. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Where are the 60% white people? As a White woman, Ive never had any interest in interracial. And that the belief in a God or divine spark within is a total lie. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. Good lord its so offensive. I had commented a while back, stating that it was something that weve noticed increasing over the past several years. Thank you for my new mantra in this next season: Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Brilliant and true. Individuals with negative motivational values are in fact dangerous regardless of their skin color! These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. . You are also correct that it is almost impossible to boycott all of these companies. Not to mention that the sacred cow that feeds and finances most of the media is never called out. I see youve done your research. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. I believe it, Janet. Its all a way to appease them. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. I hate to say, but I think it truly fuels the fire for even more racism. But its the talking-about-it part thats hard. Ive wanted to ask a black person if they dont just feel really insulted by all this. These schemes absolutely have a shelf life and we are at the end of ours. Its safe, but it will take you away from this site to show you the video on YouTube. A large percentage of the tv commercials are of course pushing social justice of one sort or another. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. 20% are agnostic, but celebrate Christmas. Or men like my husband who isnt lazy and isnt a criminal? What about The China loving NBA or the NFL? Im unapologetic and young. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Big Tech is corrupt. Gee, Wallace, I wonder. The intended audience is upper middle class white suburbanites who feel guilty about being upper middle class white suburbanites. Drop me a comment or an email anytime! Every other commercial shows father/daughter interaction. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators.